Shaul Levi

I have been using twitter for a while mostly filtering the people I want to get their twits .. and sending interesting information I have found for my self … So what is it good for ? Well a lot are using this for promotion of their business or them self's, some are using to draw more attention to their Blog or online data web sites. Check out Guy Kawasaki promoting his blog promoting site or the different stock twits like stocktwits and all lots of other examples ... The magic word for benefiting from twitter is FOLLOWERS once people are following you for what ever reason, you created a stage to be heard and keep people informed with your interests doings or business. An important part of this is the long tail, any one can be heard to the amount of his followers then he still has his stage and the people that are interested in his ideas … Long tail that brings me to my little country where its politician are in the long tail not the leading ones that in the world spotlight,

Twitter the micro blogging fast response system has been here for some time... it has also been raising cash from VC (they believe it would make money?) As a twitter user, I have read lots of ideas on how to make money from twitter. Well first it is hard to make money, so what should be the process to define what is money making system for Twitter? This is indeed a very hard question but the last thing I just read (" Twitter unveils new premium account ") made me write this post and say this is defiantly not the way! When trying to define the right business model to a company you need to look for the strength of the service. No doubt that Twitter is strong due to its community. Known people and companies are using it to update and be updated. Once you identify the strength keep it alive don't damage it. Ex. Will check point sell you a low security firewall? The answer is no they will sell you low performance but not damaging the security (that's their s

What is it Social advertising .... So many interpenetration on the web ... if you search Google for it first (as most of the times) you get the Wikipedia for it and then they claim there are 29,600,000 results . So as much as there are results there are opinion to what is it what is the value and how to make money out of it ... Base on the Social advertising The social networks and the web 2.0 have managed to receive so much money from the investment community and create enormous market expectation. This was based on the assumption that Social advertising will have better personal targeting... personal recommendations... this way increasing the $ for CPC and maybe make a CPA work better as the recommendation makes it personal and the converssion might be better... Now how come only google is doing it well ? how come they have better conversion 10 times better then facebook? Google has found the secret... this secret is presented in any Sales class and seminar but most of the people a