Market Size, segments, ecosystem, growth, geography Competition and other existing solutions (competitive analysis) Barriers to entry Analysts view of the market and its trends, competitors strategies, latest deals Overview and interviews with existing and potential customers Positioning Vision Key differentiation Main challenges and opportunities Company growth vs. market growth Offering Product walk through (current) Product road-map (main features, timeline, version cycles, interface) Service and support Modularity, scalability, platform independence Customization needs; Prof Services Business Model General review of existing model Future model - bottom up LT & ST projections & budget Operations & HR Regular practices of Legal, finance, IT, & HR Corporate culture & relationships with stakeholders Organization chart (c...