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Showing posts from January, 2009

Social advertising

What is it Social advertising .... So many interpenetration on the web ... if you search Google for it first (as most of the times) you get the Wikipedia for it and then they claim there are 29,600,000 results . So as much as there are results there are opinion to what is it what is the value and how to make money out of it ... Base on the Social advertising The social networks and the web 2.0 have managed to receive so much money from the investment community and create enormous market expectation. This was based on the assumption that Social advertising will have better personal targeting... personal recommendations... this way increasing the $ for CPC and maybe make a CPA work better as the recommendation makes it personal and the converssion might be better... Now how come only google is doing it well ? how come they have better conversion 10 times better then facebook? Google has found the secret... this secret is presented in any Sales class and seminar but most of the people a